Wix MCP Server & AI Connector
The Model Context Protocol is the open standard assistants use to reach outside tools. Wix AI Agent acts as an MCP server for your Wix site: the assistant asks it for a capability, it checks what you have authorised, and only then does it touch your site. This page covers the technical side for Wix.
What the connector talks to on Wix
Wix's Blog API, reached at www.wixapis.com rather than at your own address.
An API key from your Wix account, sent with the id of the site it should act on.
Worth knowing about Wix
Wix only issues API keys at account level, never to a single site, so the key reaches more than this product uses. That is Wix's design rather than a choice here, and it is worth knowing before you create one.
What the platform does not allow
The blog, and nothing else. Pages, sections, the store and the design of a Wix site are not reachable by an outside service at all. A Wix site without a blog gets nothing from this product.
Authentication and permissions
The assistant authorises through OAuth 2.1 with PKCE, and is granted scopes rather than an open door. Your Wix credential is encrypted at rest, tied to the one website it belongs to, and never sent to the assistant. Every operation is recorded, and an operation outside what you granted is refused before it reaches your site.
Everything above describes what Wix’s interface offers. None of it is marked verified yet, which in this product means exercised against a live installation with the date recorded.
Common questions
What is an MCP server, in plain terms?
A service an AI assistant can call to do real work. Rather than describing a change to you, the assistant asks the server to make it. Wix AI Agent is that server for Wix, and the boundary of what it will do is set by what you authorised.
Does the assistant see my Wix password or token?
No. The credential is encrypted and bound to the single website it was given for, so a copy of it elsewhere is useless. The assistant asks for an action; it never receives the way in.
Is this an official Wix product?
No. Wix AI Agent is an independent product that uses Wix’s own published interfaces. It is not affiliated with or endorsed by Wix.
Getting started with Wix AI Agent
Wix AI Agent is not on sale yet. The product page tracks where it stands, and nothing is advertised before it works.